A multi-platform campaign to amplify Gride United across the largest independent Haitian-American media platform in the United States — from Atlanta to Mercedes-Benz Stadium.
Prepared For
Gride Technology
Prepared By
Carel Pedre
Window
May — July 2026
01 · The Moment
Haiti is going to the World Cup.
The diaspora — three million strong in the U.S. alone — is going with them. Atlanta. Boston. Philadelphia. Brooklyn. Miami. Across ten states, families are planning the trip of a lifetime. Gride United exists to make that trip possible. Chokarella exists to make sure every family knows about it.
This is more than just getting from one city to another. This is about creating a safe, organized, and exciting way for fans to come together and celebrate one of the biggest moments in soccer.
Genel Moliere — CEO & Founder, Gride Technology
02 · The Platform
Where the diaspora already lives.
Chokarella Media is the largest independent Haitian-American media platform in the United States. We don't borrow the audience — we built it, one show, one episode, one community at a time.
3M+
Combined Following
Across all platforms
43%
U.S. Audience
Across 10+ states
30%
Haiti Audience
On-the-ground reach
Platforms
InstagramYouTubeFacebookTikTokXCarel in the Morning
03 · Partnership Tiers
Three ways to ride with us.
Each tier builds from the same foundation — multi-platform social rollout, premium creative, diaspora-first storytelling — and stacks upward in reach, production, and on-air integration.
Tier 01
Bronze
Baseline visibility across the diaspora
$2,000
4-Week Campaign
4 weekly promotional posts on Instagram (feed + stories) using your assets
4 weekly cross-posts on Facebook, TikTok, and X
Coordinated rollout calendar with weekly performance check-ins
Tier 02
Silver
Multi-platform push with on-air voice
$5,000
8-Week Campaign
Everything in Bronze, extended to 8 weeks
8 weekly posts across IG, Facebook, TikTok, X
2 Carel in the Morning recap video mentions — live radio + clip distribution
1 custom on-camera short from Carel (30–60 sec)
Recommended
Tier 03
Gold
Launch-level presence through the World Cup
$10,000
10-Week Campaign
Everything in Silver, extended ~10 weeks (mid-May → mid-July)
Full Carel in the Morning live interview with Genel Moliere — published to YouTube, includes Florida launch news hook
3–5 short clips from the interview, formatted for IG / TikTok / YouTube Shorts
1 custom on-camera short from Carel
Inclusion in Chokarella newsletter & community channels
04 · What You're Buying
Every deliverable, spelled out.
Six core deliverables make up the full campaign menu. Each tier draws from this set — Gold includes them all.
01
Weekly Social Rollout
Coordinated weekly publishing across Instagram, Facebook, TikTok, and X using your supplied creative — logos, bus footage, promo videos, branded visuals. Posts are caption-written and timed for diaspora-peak engagement windows.
BronzeSilverGold
02
Carel in the Morning — Recap Video Mentions
Live on-air mentions during the morning show, with branded recap video distributed across Chokarella social channels post-broadcast. Each mention is a moment, not a read.
SilverGold
03
Custom On-Camera Short by Carel
A 30–60 second on-camera short produced and delivered by Carel, voicing the Gride United campaign in his own words. Designed for cross-platform vertical distribution.
SilverGold
04
Carel in the Morning — Live Interview with Genel Moliere
A full live interview with Gride's CEO & Founder on Carel in the Morning, published to YouTube as a long-form feature. This is where the Florida operations launch becomes news, not advertising.
Gold
05
Interview Clip Distribution
3–5 short clips extracted from the long-form interview, each formatted vertically for Instagram Reels, TikTok, and YouTube Shorts. Designed to extend the half-life of the conversation across the campaign window.
Gold
06
Newsletter & Community Inclusion
Feature placement in Chokarella's email newsletter and inclusion in our community channels — reaching the most engaged segment of the Haitian-American audience directly in their inbox.
Gold
05 · Campaign Timeline
From sign-off to final whistle.
The campaign is built around three phases — pre-tournament awareness, match-day momentum, and post-event wrap-up. Timing is critical: the World Cup window doesn't wait.
Week of May 18
Kickoff & Asset Handoff
Contract execution, asset transfer (logos, bus footage, promo videos), and content calendar approval. Custom on-camera short scripted and scheduled.
Late May
Campaign Goes Live
Weekly social rollout begins across all platforms. First Carel in the Morning mentions go live. Custom short publishes and is amplified across Chokarella channels.
Early June
Live Interview · Florida Launch Moment
Carel in the Morning sit-down with Genel Moliere. Florida operations launch announced on-air. Interview lands on YouTube; vertical clips begin rolling out the same week.
June 11
FIFA 2026 Kicks Off
Campaign messaging shifts from booking-focused to match-day momentum. Posts coordinate with Haiti's schedule and key match days.
June 13 · 19 · 24
Key Match-Day Drops
Gillette Stadium, Lincoln Financial Field, Mercedes-Benz Stadium — each match-day gets dedicated social attention and Gride United visibility.
Mid-July
Campaign Wrap & Reporting
Final post wave, performance recap, and a delivered campaign report covering reach, engagement, and qualitative diaspora feedback.
Next Step
Let's ride.
Pick a tier. Sign off. We start moving within the week — and the diaspora hears about Gride United from the voice they already trust.